Video marketing is an extraordinary way to drive traffic to your web site, if done correctly.  It humanizes you, convinces people you are the expert in your field, and can create a buzz online that goes far beyond your wildest expectations.

Here are some tips to help you succeed in your video marketing:

1.  Your video should either educate, entertain, enlighten or encourage the viewer.  The more of these components you incorporate into your video, the more successful it will be.

2.  Your video should be syndicated to as many video marketing networks as possible.  This is where it can literally go viral, being passed on from one person to another without any further encouragement from you!

3.  Your video’s title needs to be keyword rich.  This will help your site rank in the search engines, allowing prospects to find you when they type in the keyword into the search bar.

4.  Like the title, your video’s description needs to be keyword rich, too.

5.  You don’t have to be the star of your video.  In fact, you don’t have to be in it at all for it to be effective.  One of the best commercials during the superbowl this year was one done by Google.  Do you remember it?  It simply used pictures to portray a love story.  It evoked emotion from the viewer.  Emotions are powerful.  Incorporate emotion into your video and people will be eating out of your hand.

6.  Don’t expect your first videos to be perfect.  Many people let the fear that their video isn’t perfect keep them from doing any video marketing at all.  The more videos you create, the better they will become.  I promise!

If you need help with video marketing for your business, we might be able to help.  Give me a call for a free 30 minute consultation to see if creating a custom video marketing plan for your business is feasible.

~Nancy