What is SEO – Myth or Reality? Some Thoughts on Search Engine Optimization
What is SEO? Have you ever although about what you’re trying to accomplish with search engine optimization, and what you were creating with your site to accomplish it? Have you by no means wondered if there were much better methods to have to in which you need to be due to SEO?
I have – frequently. And I have looked closely at what I am doing with my web site and whether it improves it. In fact, it’s not your site that your have to optimize, but each person internet page. I have come for the conclusion that as Google, in particular, make changes to their requirements in order that you simply get a high listing – or listed at all for the matter – the a smaller amount I must do to optimize my website.
In fact, as soon as I glimpse closely, what I do in SEO today is simply common sense, and what I must be making is to model my website towards advantage of my customers. I have had men and women write to me proclaiming being SEO experts and criticizing my bad HTML. ‘Crap’ it was referred to as by one, yet my web site with ‘crap’ HTML is higher in the research engine listings that theirs. Perhaps they can not discover the right keywords, but they are the experts.
So HTML just isn’t important. We are told that Meta tags are no longer important. So what is left? Ensuring that every page’s title may be the exact same as the keyword it’s written round – well, that is certainly just common sense. That is what I would do anyway, so that my targeted visitors would know what the article was about. I ought to also put these in H1 tags. Ok, that may be simple to do. Practically nothing mystical there.
What else? Oh, yes. The keyword density. Surprise, surprise, the ideal is for getting your keyword as soon as inside the first 100 characters and once again during the last paragraph of a write-up with 400 – 500 words. Any much more words than that, then put it in once again. Don’t consider anyone that tells you which you must have 1% – 3% keyword density. That ways 5 – 15 keywords in a 500 term page! That may be old hat and a fast method to research engine oblivion. Nowadays are over.
There’s not a lot left of classical SEO to worry about. The two majors that I have left to contemplate are internal and external linking strategies. Let’s contemplate external links first. They are important, and Google have mentioned so, but for how long? You will find rumors that back-links are going being much less critical because content is now taking second location to artificially formed links.
At 1 time, Google looked upon links back for ones website from another like a sign that your internet site was considered to become an authority on the subject. I will use the term ‘site’, but it must incredibly be ‘page’ mainly because the Google term is PageRank, and refers to person web pages, not complete net sites. And rightly so, because if a site concept that your content would be useful to their readers then they would provide them using a link for your relevant world wide web page.
Now, however, links are artificially generated, sometimes application generated, and are efficiently useless since, while they glimpse on the website, they do so from a so-called ‘links’ page that may be full of practically nothing but masses of links. Now, the incredibly sites that links and good keyword density were meant to shove off the world wide web are now appearing back at the top on the listings. No content but masses of links. Google know this, and will most likely take in some action against it.
Internal linking is really a separate subject, and one on which I specialize. The arrangement of your internet pages, and type of the internal linking, are critical to achieving beneficial listings on research engines. Not only your internal linking strategy, but also the type of every individual page. There are certain websites which will not get into the top 10 with no radical changes, and I have one or 2 of them because of the content that I want on every website and also the functionality that I want them to serve. Eventually they will as I improve the range of pages, but for the meantime I am not too bothered. I get plenty of site visitors anyway.
So that got me to considering again. Why should I bother significantly with SEO if all I need do is to type my internet site logically and make sure that my internal links provide essentially the most feasible program to my visitors, without the need of confusing them with dozens of alternatives on each page?
Why ought to I bother with all these artificial links if I can get very good links and a lot of site visitors via article marketing? And then I realized that I had no require with the links purely as an external SEO tool; i.e. to supply me with better Google PageRank, simply because I was getting lots of site visitors anyway via individuals clicking on my links in my articles, or resource boxes.
So I decided not to! I am now heading to run a few campaigns with no SEO at all other than the obvious ways of providing my targeted traffic with a good support when they visit my website. Then I am going to find the simple fact around the matter. What is SEO: myth or reality?
What’s SEO – Myth or Reality? Some Thoughts on Look for Engine Optimization – Check Out seo and what is seo





