mobileapps

Is it really possible to maximize your business with a Mobile App? Today, the marketing edge of your businesses can be achieved through the use of a mobile app. In this time of technological advancement as becoming more of a need than want, every business owner should invest in the most convenient and smartest way to boost their profits by simply
catering to the needs of their market (customers).

First, mobile application, aka “mobile app” is the term used for software designed to run on mobile phones and smart phones. Second, mobile apps are different from PC apps. Studies have shown that people are within 1 foot of their phone for 23 hours per day. Consumers are much more likely to browse on their hand held phones, than to surf the internet. Everywhere you go you will see how the world has gone insane for mobile.

Though Apple originally led with the introduction of their iphone, Google now reports they are activating 550,000 Android phones per day. In October 2011, the Android Marketplace surpassed Apple itunes in mobile app downloads. While websites still should have a place in your marketing plan, keep in mind there are 4 times more mobile phone users than computer users! Mobile apps work extremely well in conjunction with your website.

No doubt that the competition rises in a matter of seconds. So, the deal seals with the question – “Does your business need a mobile app?” and the answer would be, “of course, it does, your customers expect it!”

As a business owner, the relationship and connection with customers and your brand is very important especially if they are on the move. A Mobile app will provide a unique form of advertising strategy.

Here are just some of the benefits your business can expect with a mobile app:

  • More effective communication. A mobile app is able to provide your customers with the latest updates about your products and services, making your business more accessible to them, and strengthening the relationship you have with them. With a mobile app, you are able to make a closer bond with your customers everywhere they go.
  • “PUSH” notifications are extremely powerful and effective. As mentioned earlier, updates are sent to your customers therefore better, constant branding is what you achieve with a mobile app for your business. These notifications can include discount reminders, specials, coupons and other reminders. When comparing the “read rate” of push notification to email, the numbers speak for themselves. Push notifications have a
  • read rate of 97%, while emails only have a mere 4%.
  • Did I mention constant branding? Yes, constant branding means the effectiveness of the company’s name and image through a high degree of well-executed marketing strategies. In other words, the mobile app of your company is in the palms of the mobile user 23/7. Yes, your company becomes well-recognized by your customers which is a powerful marketing advantage.
  • Important videos, background, comments and testimonials are also presented in your own mobile app. This is essential especially for your new customers who would like to see how trusted and how well your company performs in the industry. It will help your customers better understand the heart of your company and realize the potential of what your company can do for them. This is what is referred to as a platform of “PROOF” for marketing a small to an enormous sized company.

It doesn’t always boil down to who owns the high-class app in the market;as people will choose the apps which make their lives remarkable through convenience and simpler living. No matter how big or small your business is, every company has a desire to grow and be successful as long as the heart for uniqueness and innovative craft is always evident.

If you want your business to be relevant to your customers, providing them with a mobile app just makes good marketing sense. While other forms of advertising media have dramatically decreased in effectiveness, such as newspaper, yellow pages, and even television ads (due to the vast numbers of channels to choose from, your customers almost always have their phone with them. By providing them with your mobile app, your
business is literally getting into the pockets of your customers! To see a demo for a mobile app for business, click here.

There simply is no better way to get more new customers, get your existing customers to return more frequently and sell them more of your products and services to them than with a mobile app.